Joyería Montenegro, a Top Reference for Jewellery and Watches

With 48 years’ experience with renowned jewellery brands and offering top quality services, Joyería Montenegro in Dénia was the first boutique of its kind to open in the whole area of the Valencian Community. Also gemologists and specialists in diamonds, they believe that “it is the jewellery that sets the style of the people.”


The company was born in 1970 and the first jewellery boutique opened in 1974 in Dénia, followed by a shop-workshop in 1980 in the same city. Since the beginning Montenegro called the attention for being vanguards in times when classicism ruled the market, and they displayed their own creations designed by Enrique Montenegro and also represented some of the best jewellers in Spain.


Montenegro was chosen in 1984 to be the jewellery ambassador for Spain alongside 10 other Spanish designers and under the motto Gold in Fashion they exhibited their creations in all the best professional magazines of the world. Addressing to those who are sensitive to current trends in design, art and fashion, Montenegro currently has two stores in Dénia where you can find top quality jewellery and watches. Skagen, Emporio Armani or UNOde50, Gucci, Maurice Lacroix, Tissot or Casio are just a few names from almost 60 brands that are today in their portfolio.


Nicky, Eva and Enrique Montenegro, the family that owns and runs the business, have carefully selected the brands available in their stores and each of them has a story about personality, uniqueness and vanguard design like UNOde50, Spanish brand of original jewellery designs created in the nineties and featuring collections made up of only 50 units of each design; or like Skagen, Danish brand inspired by a coastal town of Denmark from where they borrowed the name and also the warm spirit and minimalist mindset reflected in their jewellery designs and watches.


“We are renowned for out top selection in watches, Nicky continues. We have a wide selection and for technological watches that are trending right now we have all the models, so there are clients that are driving long distances from other areas of Spain just to get here to our stores in Dénia and buy the specific model that they want.” Acclaimed brand Casio is one of their top sales.

At Montenegro you can also find accessories and original gifts, among which they recommend the USB with Swarovski crystals, that you can personalise by including photos and create a special gift for you loved ones, or the writing instruments, like the pens and ballpoint pens of Hugo Boss, renowned for their high quality.


Montenegro also offer personalised services in designing jewellery at their own workshop, all designed by Enrique Montenegro. And they also advice in trends, style and materials. For more information, pay them a visit in Dénia on Calle Carlos Sentí 7 or Marqués de Campo 32, call for an appointment at +34 965 78 20 23 or visit their website

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